Asia Business Link Program

Progress Asia Business Link Program for Partners -
Linking You to Asian Markets

What is Progress Asia Business Link?

Meticulously designed and implemented to help Progress Application Partners successfully explore and gain new business in the fast growing Asian markets like China, India and ASEAN. The Progress Asia Business Link Program for Partners aims to drive margin-rich revenue by building channels that are domain experts in their respective fields, generating leads through targeted seminars, providing local implementation services and first level support which are important to prospects and customers in these markets.

Why join Progress Asia Business Link?

Are you keen in expanding your business to Asia but are unfamiliar with its business practices, cultures, and most importantly, business environments?

Want to enter new Asian markets like India, ASEAN and China but are concerned with implementation services and support in those markets?

Do you need local support for lead generation activities, sales collaboration, channel development, marketing, application localization and post sales support?

If you answered "yes" to any of those questions, you should be part of us!

Who will take charge of Progress Asia Business Link?

Progress Software takes lead of the Program, supported by affiliates of Asia Business Link such as Kingslake. Progress Software will work with Application Partners to create a pragmatic business plan. The Program aims to cooperatively ensure success of all Application Partners in entering target Asian market(s) and vertical(s) by sharing depth and variety of domain, technological and marketing knowledge and support.

Kingslake has been the distributor for Progress Software in Asia since 1996 and has a successful 10-year track record of bringing applications from the US and Europe into the region. With more than 70 staff and consultants having in-depth domain knowledge in the areas of manufacturing, engineering, automotive, footwear and apparels, financial services, distribution and warehousing, amongst others, Kingslake provides domain expertise to support Application Partner in qualifying prospects, handling sales, pre-sales, implementation and post-sales support in the target markets.

How to enroll into Progress Asia Business Link?

Companies interested in the Progress Asia Business Link Program are welcome to join as "Elite" or "Premier" partners. The enrollment fees are US$5,000/year and US$1,500/year respectively. All interested companies are encouraged to contact your Progress Account Manager and have your Account Plan updated. Alternatively, you can email asia-mktg@progress.com to start the process.